PVC-U manufacturer, distributor and recycler Eurocell has doubled its digital investment to drive market growth through technological advancements.
As part of its commitment to delivering a market leading digital proposition, the business has launched a new website, which boasts a range of features that have been designed with a customer-centric focus.
This coincides with the recent appointment of Darren Waters as the company’s new chief executive officer, who brings ambitious plans and 20 years of industry experience to the Group.
The new website puts the business in good stead to grow its brand awareness and online presence, launch a wider product range and improve the shopping experiences of both trade customers and homeowners alike.
The website allows customers to find whatever they need around the clock, including an improved click and collect service from 214 trade counters.
Updates made to specifier and fabricator onsite content, including detailed product specifications, full access to Eurocell’s BIM models and downloadable brochures, are all available through the new design platform, as well as improved homeowner inspiration and purchase pages. This is all part of the exceptional customer service the company is looking to achieve.
Rob Henderson, head of digital marketing at Eurocell comments: “This milestone digital investment for Eurocell has been fantastic for the business and has allowed us to take the next step towards growing our online presence and expanding our offering.
“We are proud of our customer-centric approach which has driven changes in our online accessibility to be specifically tailored to our customers who can order, enquire and browse on the go easier than ever before, to suit their changing schedules.
“This focus on expansion continues to place us at the forefront of the market as we continue to adapt the way we operate to align with industry changes and meet the needs of our customers.”
To find out more and visit the new website, click here.