Wilson Plumbing & Heating, a small company providing services in the Midlands, has significantly improved their business with the help of digital marketing. Bradley Wilson, the company’s managing director, is a new technology-oriented businessman who wants to stay up to date with the latest industry developments. While focusing on plumbing and heating-related innovations is a no-brainer for the company, it took them some time to be convinced to digital marketing services.
Though a bit hesitant at first, this family-owned company has decided to work with Lead Hero, a digital marketing agency from London, and right now, they are very happy they did. They invested in a new website and social media management with the aim to convert leads into sales, and the results exceeded their expectations.
Lead Hero’s specialists wanted to make B.Wilson Plumbing & Heating a leading company in their local market, helping them stand out among bigger businesses by boosting their digital presence in several ways.
They focused on transforming the company’s website, made it more appealing to potential customers with photos and information as well as by providing more accessible ways for the clients to contact the company, including phone calls, instant call back requests, online booking, and e-mails. Moreover, Lead Hero highlights the importance of social media, building B. Wilson’s presence on Facebook and Instagram, where they share the details about services they provide and contact information and give an insight into their everyday work and its results.
Additionally, Lead Hero has taken care of B. Wilson’s Google profile and enabled an automated review and referral system. All of this is essential for reaching new clients as well as optimising the business for SEO purposes.
The B. Wilson Plumbing & Heating team has also started an expert blog on their website, sharing news and valuable advice on a variety of topics related to their area of expertise. The website also includes extended descriptions of the services, with photos of the company’s previous work results and an introduction of the team.
All that makes B. Wilson Plumbing & Heating easily accessible to potential clients.
As Bradley Wilson says: I was initially sceptical about investing in a new website, but having seen Francis Rodino and Lead Hero’s videos on how many websites don’t convert leads or increase sales, I took the leap to invest in a shiny, brand new website! I’m proud to say, this is the website I was dreaming of: real, authentic photos, clear and concise service options and forms that connect me with new customers on a daily basis. I feel that the new websites truly does position our business as the first choice in Derby and helps us present a trustworthy and professional “front-doo” that is critical in this new age of ultra discerning customers.” Lead Hero’s cutting edge marketing automation underpins all our communications and enables us to reach our customers on the platforms they prefer, automatically and at record speed. Digital marketing the right way has seen our business grow from strength to strength!
