Professional Builder’s Tibby Singh finds his feet are a fan of EMMA Footwear.
We can take footwear for granted but I think it plays an essential part in our productivity. If our feet feel tired, then we also feel tired, thus preventing us from performing to the best of our ability. Having been around for 90 years EMMA Footwear are an established brand, and I got a chance to step into the manufacturer’s ‘Paris’ footwear to see if it really is très bien.
The first impressions are that the bubbles in the soles give a sporty look, whilst they’re clearly robust, and, thanks to the woven PU coated textile – and a nano carbon composite protective toe – are very light in weight. It’s great to see that the outer toe cap also has an extra wear-resistant coating, which is good for the wear and tear that comes with working on your knees. They feel comfortable to walk in and, with the addition of a Hydro-Tec Anti-bacterial lining, you won’t get sweaty feet – even after a long day.
EMMA Footwear not only take safety seriously, but comfort is also imperative. They have the basic range of safety shoes and then go as far as having orthopaedic solutions, such as the Semi-Orthopaedic Safety Shoe, as well as a Semi-Orthopaedic Modifications Ex-Factory initiative.
The Semi-Orthopaedic Safety Shoe offers extra room and a raised toe cap, which means there’s no problem in fitting the appropriate insole. Taking it a step further, it’s the first time I’ve seen a company offer something like a Semi-Orthopaedic Modifications Ex-Factory service. EMMA mobile fitting will take measurements and carry out a foot scan on site. This information is then used to identify any necessary modifications. The new shoes are then adapted immediately after production. This could be anything from arch support, heel stabilisation, and extra toe room. They ensure everything possible is done to achieve the perfect shoe for you. Having ruptured my Achilles tendon this service is certainly something I’ll be looking into.
On top of all that, EMMA Footwear is also concerned with its carbon footprint and takes sustainability very seriously. The company implements a policy of circular manufacturing based on the principle of a circular economy. This includes making sure that materials are selected for their long and useful life, all raw materials are reused, a future application is known for every material, and the factory is run from the sun’s energy.
All this helps me understand why there is literally a smiling face engraved in the footprint of these shoes. Whether you choose from the ‘New York’, ‘Berlin’ or ‘Paris’ models the result is a happy planet, and I am impressed to see a company taking the kind of steps that could a massive impact.
For further information on EMMA safety footwear visit https://www.emmasafetyfootwear.com/home-en
Tibby Singh – www.TibbySingh.com
