Craig Allan, Director of Specialised Sales at ABAX, explains how tracking software can help employers retain top workers.
The construction industry faces a challenge when it comes to attracting and retaining top talent. According to some reports, vacancies in construction trades exceed 140,000. As the UK is expected to be the fastest growing larger construction market of all the major Western European economies over the next 15 years, this shortage may worsen.
With the rise of technology and digitisation within the sector – such as telematics software – construction workforce management is rapidly changing, and companies must adapt to secure skilled professionals. Technology is reshaping project planning, execution, and management and leveraging this technology is key to attracting, engaging, and keeping the best people.
Attracting Talent with Tracking Technology
Adopting advanced tracking technology can give a construction company a competitive advantage when potential employees compare them with other employers.
1. Enhanced Safety Measures: Fleet tracking software enables construction companies to monitor and enforce safety protocols more effectively. Driver behaviour can be monitored and habits such as harsh braking, rapid acceleration, and excessive idling can be identified and corrected. Identifying and addressing risky behaviours, also significantly reduces the likelihood of accidents.
Training operators or drivers based on telematics data helps improve their performance, leading to smoother and faster project execution. Importantly, monitoring usage patterns of equipment and vehicles also helps manage fatigue. By ensuring that drivers do not exceed safe working hours, the risk of accidents due to tiredness is reduced, promoting a safer, happier and more productive work environment.
A well-trained workforce that operates efficiently and safely can deliver higher-quality work leading to a strong reputation. Talent will be attracted to companies with a positive reputation, and where they know their safety will be a priority.
2. Efficiency and Productivity: By optimising routing, scheduling, and asset utilisation, fleet management software significantly boosts efficiency and productivity in construction operations.
Potential employees may be drawn to the industry knowing that their work will be supported by modern technologies that streamline processes, minimise downtime and create a dynamic and innovative workplace culture. Knowing that they will work with the latest tools and technologies can be a significant draw for tech-savvy workers who want to stay at the forefront of industry advancements.
3. Career Development Opportunities: The adoption of fleet solutions demonstrates a commitment to innovation and technological advancement within construction companies. Potential employees may consider a company that embraces this technology and data-led decision making as offering better opportunities for career growth and skill development in line with digital trends.
Construction companies investing in technologies like fleet management software show a commitment to operational excellence and employee satisfaction. The cost savings that telematics software can offer a company, means that they can become more profitable too, and this financial growth will also benefit employees.
4. Improved Work-Life Balance: Fleet management software facilitates better planning and coordination of construction projects, contributing to an improved work-life balance for employees.
With smoother project management processes in place, underpinned by efficient operations, employees can focus on their core tasks without being bogged down by logistical issues. This leads to a greater level of job satisfaction, where they can see their efforts directly contributing to a successful project.
Harnessing Telematics to Ensure Your Construction Company Keeps the Best People
The best telematic solutions facilitate better communication and collaboration and create a positive work environment. They offer comprehensive workforce management capabilities, allowing companies to track employee performance, monitor work hours, and provide real-time feedback, fostering a culture of employee engagement, satisfaction, productivity and loyalty.
The efficient and cost-saving benefits of telematics technology can also play a huge role in driving profitability and growth of construction companies, making them dynamic and scalable places to work. That positive environment could give them a competitive advantage when it comes to keeping the best employees.
With the right telematics software, construction companies can recruit and retain top talent more effectively, driving growth and innovation in an increasingly digital construction landscape.
For more information on ABAX visit Trusted experts in Fleet Management services | ABAX.
