Toolbox By Admiral rebrands to Admiral Business

Toolbox By Admiral rebrands to Admiral Business

Toolbox By Admiral rebrands to Admiral Business complete with new customer-centric tailored insurance packages 

Toolbox by Admiral, the business insurance arm of Admiral Group, has announced that it has rebranded to Admiral Business to “better reflect the company’s core focus”. 

The rebrand came after a recent strategic review, with a new focus and core proposition to drive growth and better deliver for new and existing customers.  

Admiral Business’ core proposition stands for hassle–free insurance tailored to meet the needs of UK businesses, both now and in the future.’  

The rebrand comes with a newly branded website, and all instances of will now redirect to their new website  

The newly branded Admiral Business website will offer unique customer-centric tailored packages and trade-specific pages with customer-friendly navigation. It will centre around a more focused target audience of established businesses in the UK involved in the build, repair and renovation of houses, such as builders, electricians, plumbers, carpenters and landscapers. These are business owners who need Public Liability, Tools Insurance and Employer Liability Insurance to protect and future-proof their business.  

The new site boasts brand new content and a simplified purchasing journey that has been carefully crafted, refined and aligned to their key messaging, ‘Insurance Made Easy’ – meaning easy to navigate website pages, easy to find and easy to buy. The content has been based on new customer messaging designed to simplify and build consistency in a way their target audience can understand. 

Admiral Business CEO Fouzan Ali said: “We are excited to bring something to help tradespeople protect their business today and in the future. We know that running a business in the construction and renovation industry comes with a unique set of challenges. We understand that our customers’ needs are complex and they want to know they are getting insurance cover that is just right for them with no hidden extras. That’s why we’ve crafted tailored insurance plans that enable them to choose the right level of cover, in one place, with just one simple monthly payment. 

We believe in providing insurance that adapts to the dynamic needs of our customers’ business, so we also offer a unique feature—fee-free policy changes and cancellations, giving customers the freedom and flexibility they deserve. They also want to buy from a brand they know and trust. 

“At Admiral Business we bring more than just coverage, we bring a legacy of trust with more than 30 years of expertise and heritage so customers can rest assured they will receive stress-free protection and swift claims resolution. They are in safe hands.” 

Admiral Business will continue to further evolve its offering with even more simplification and aim to provide a digital user experience that’s so easy to use that customers will be able to buy the right insurance cover for them on their mobile using ‘just one hand’”. 

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