New data reveals 31% of consumers want more help when it comes to choosing materials, colours and products on decorating and renovation projects.
- The survey also showed that over half of multi-trades don’t advise customers on colour decisions for painting jobs
- However, three quarters of multi-skillers would feel more comfortable working with colour if it was easier to make colour matches
- The new research comes as Leyland Trade launches its new Colour Reader
New research from Leyland Trade paint has revealed that a significant proportion of customers are crying out for more help from tradespeople when it comes to making decisions on materials, colours and products on their decoration and renovation projects. The exclusive data also suggests there is a huge opportunity for tradespeople to gain further work if they provided more support when advising clients, especially when it comes to colour matching.
The survey, which polled over 1,000 customers, not only shows that 31% of respondents want more support from tradespeople, but that a third (33%) find choosing colours on projects difficult or extremely difficult.
A connected piece of research also conducted by Leyland Trade, in conjunction with the Builders Talk Group polled multi-trade professionals to understand their perceptions on supporting customers with colour decisions. It found that less than half of these tradespeople were actively advising their customers on colour when working on painting jobs.
When questioned about why they do not provide customers with more support on making key decisions, the research revealed that a whopping 73% would feel more comfortable working with colour paints if it was easier to get a colour match comparable to what the customer wants. This reluctance to advise around colour suggests that with the right support from paint manufacturers, tradespeople would be able to provide a more confident, valuable and profitable service to customers.
In order to help support tradespeople with painting jobs, and working with colour paints in particular, Leyland Trade has launched a new portable Colour Reader, which has been designed to make it quicker and easier for trade professionals to scan and match colours for the projects that they are working on.
According to the data, currently 40% of multi-skill tradespeople advising on colour are doing it by simply providing customers with colour cards. By using the PPG Colour Reader from Leyland Trade, trade professionals can more confidently help customers get a colour match just by scanning any relevant flat surface or material.
It works by simply positioning the pocket-sized device on a sample and, with the click of a button, the user is provided with the closest match from across four different colour palettes. Customers can then simply purchase a Leyland Trade tester pot to test their colour selection in their room. The result is increased efficiency, less stress and, overall, a more supportive service for customers.
The PPG Colour Reader can be purchased via the extensive network of Leyland Trade stockists. For more information, see: https://leylandtrade.com/tips/our-colours
