New safety campaign aims to protect roofers

New safety campaign aims to protect roofers

A new campaign to highlight safety when working at heights in construction is set to be launched featuring a virtual reality game.

Keylite’s ‘Work Smart, Stay Grounded’ campaign will see the team visit builders merchants across the UK and Ireland to encourage merchants and their customers to get involved with the ‘Challenge yourself, not your safety’ virtual reality game. 

The game aims to start a conversation around working safely on-site and at heights with the support of the National Federation of Roofing Contractors (NFRC). 

The campaign supports NFRC’s mission to provide standards and guidance within the construction industry and ultimately do the best job possible to ensure working conditions are safe.  

The Health and Safety Executive reported that a total of 40 fatalities were attributed to falls from height, an increase from last year’s reported 29, highlighting the critical need for enhanced safety measures in this category. 

Keylite feels this is far too high and that all manufacturers should be doing more to protect construction workers by keeping their feet firmly on the ground. 

This is why all of the company’s roof windows are designed so that they can be fitted from the inside of a building, with the glazes sash already in place – thanks to its patented Flick-Fit brackets and sash hinge finger springs.  

Expanding Integrated Thermal Collar and Flick-Fit bracket are integrated as standard on all Keylite roof windows, resulting in safer installation.  

Keylite believes that through the ‘Work Smart, Stay Grounded’ campaign they can positively impact the lives of construction workers.  

Gary Walpole, Safety, Health & Environmental Officer at the NFRC, said: “NFRC supports safe working initiatives and welcomes the Keylite ‘Work Smart, Stay Grounded’ campaign.  

“We welcome forward-thinking stakeholders within the supply chain, who produce innovative designs within their project ranges to reduce the risk of working at height.” 

Keylite’s ‘Work Smart, Stay Grounded’ campaign will go live this April. It follows the award-winning success of last year’s merchant demo day initiative. 

For more information on Keylite, visit

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