Jürgen Klopp is fischer’s new Brand Ambassador

Jürgen Klopp is fischer’s new Brand Ambassador

The long-term collaboration between the successful coach and fischer will commence on 1 January 2023. One of the most recognisable faces of the world of football is thereby returning to his roots, as Jürgen Klopp grew up near fischer’s headquarters. His father worked for the family business from Waldachtal in the Northern Black Forest for almost 35 years. The new partnership brings the story to a full circle.

The FIFA World Coach of 2019 and 2020 is coming home. “The partnership with fischer is no conventional collaboration; it’s a matter close to my heart”, Jürgen Klopp states. The fischer Group of Companies has played a big role in his life since childhood, as Jürgen Klopp’s father, Norbert Klopp, worked in fischer’s field service for almost 35 years up until 1998.

“It is a great pleasure and honour for our company to gain one of the world’s best football coaches and one of football’s most popular personalities as a Brand Ambassador”, Prof Klaus Fischer states. “With his exemplary mindset, his values and professionalism he fits perfectly into our team and therefore into our fischer family”.


Jürgen Klopp and Prof Klaus Fischer never lost touch over the years. A framed football jersey signed by Jürgen Klopp hangs in front of Prof Fischer’s office, signed “For Klaus from Kloppo”. Next to it is a smiley drawn by hand by the coach, who won multiple national and international titles with his previous club, Borussia Dortmund, and his current club, Liverpool FC.


The longer-term collaboration will officially commence on a national and international scale on 1 January 2023. Jürgen Klopp already visited the company together with his wife Ulla yesterday (Monday, 19 September 2022) and was introduced to the company by Prof Fischer. They subsequently had a joint lunch in the company restaurant surrounded by members of staff. “It’s a bit like coming home for me”, Jürgen Klopp says. And so the story comes to a full circle.


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