Why Hamilton’s For The Trade range is grabbing the attention of a wider audience

Why Hamilton’s For The Trade range is grabbing the attention of a wider audience

Hamilton’s explains why its For The Trade range is grabbing the attention of a wider audience, as well as offering an exciting giveaway.

Following its own extensive research, Hamilton discovered that a large sector of multi-skilled trades were looking for a range of high-quality decorating tools to be more readily available to them. Although previously devoted to the professional, full-time painter & decorator, that insight led to the brand’s decision to launch a range of decorating tools specifically developed for the multi-skilled trades. That was back in September 2021, and the manufacturer reports that the move has been a positive one.

Why a new range?

“We’re certainly not stepping outside of our heartland of professional decorators”, says Brand Manager Sarah Coussens, “we are instead embracing those multi-skilled trades and welcoming them into the fold”. 

Hamilton will always be dedicated to the professional painter and decorator – the core for the company’s product development since 1746. With many more professional users now offering skilled decorating services it is right that this well-known brand offers a simple, comprehensive and quality range of products tailored to these needs.   

“The multi-skilled trades also need access to products that offer innovation, quality and confidence – we’re generating even more decorating champions”, Sarah continues.

A range to meet specific needs

With the majority of such trade users purchasing from their local builder’s merchant or trade counter, the development of the Hamilton For the Trade range fulfils this need for increased availability. 

“Speed and efficiency are proving to be key drivers for trade users, where a smaller selection of tools to cover a wider variety of applications and paint types is vital”, says Sarah.  Hamilton knows that a more specialist selection of tools for specific applications is certainly more in-line with the needs of the professional painter and decorator.  Whereas ease of selection and keeping a handy set of multi-purpose tools is essential for a tradesperson who is multi-skilled, and not just decorating 100% of their time. This led to the development of the ‘For the Trade’ range.


“A key point from our research” continues Sarah, “was that speed is very key for multi-skilled trades people. As they undertake a variety of jobs, getting a great finish fast is crucial. Our For the Trade brushes and sleeves have proven to be streets ahead in the speed stakes too!” 

Tested against competitor products for speed of application, and the resulting coverage, the For the Trade 2” flat brush completed a panel door 25% faster than a leading competitor, with a more even coverage and no tramlines. This totals a time saving of approx. 30 minutes in the average house. 

The 9” medium pile sleeve completed a similarly sized area just over 30% faster than a leading competitor. Sarah continues: “Not only was it faster, it took less dips in the paint kettle. This means that you’re using less paint, getting better coverage, and finishing the job quicker.”

A comprehensive range

The For The Trade range is available now at merchants nationwide. The range is simple, providing easy choice, and includes brushes, sleeves, frames, roller sets, tools and accessories.  

For further information on Hamilton Decorating Tools, click here.


10x 5 Piece 9” Roller Sets must be won! 
This 5 Piece For the Trade 9″ Roller set contains high specification poly blend medium pile roller sleeves for good paint pick-up and a smooth finish on smooth and semi-smooth surfaces. Fabric is heat-fused to the core to prevent any unwinding. Frame has a 5 wire cage for roller security. Suitable for use with emulsion, and solvent-based and water-based eggshell paints. Use a medium pile sleeve for surfaces such as woodchip or lightly patterned, or a previously painted wall. 

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