The T-Rex promotional – “The Beast” – Tour is returning in 2018 after covering 20,000 miles to take tapes the length and breadth of the country.
“Our ‘Rexy’ vehicles have had a festive break, but the good news is we’ll be bringing the tour back in 2018 as it has been such a huge success,” declares Alan Murray, Head of Marketing at Shurtape.
In total, the tour took in 325 builders’ merchant branches, gave away over 50,000 samples of product, trained over 1,000 staff and demonstrated to over 6,000 customers.
The Beast Tour started in February 2017 and took in nine UK regions, wrapping up just before Christmas. The Midlands, the North West, Yorkshire, the North East, North Wales, South Wales, central London, the South West and the South East were all visited by Shurtape’s fleet of Rexy vehicles, to give staff training on the key benefits of the tape versus ordinary cloth tapes. Impactful demonstrations were given, such as the infamous ‘Breeze Block Challenge’, which helps users really feel the strength of the tape for themselves. It also gave the T-Rex team the opportunity to sample the product to customers and get immediate feedback.
“People simply don’t go back once they’ve tried T-Rex,” says Alan. “This is why going on the road is a hugely important part of our marketing strategy. The feedback from the end users and the merchant staff has been amazing and we are already booking up venues to visit this year.”
Shurtape has invested heavily in the brand. Enjoying a strong market position in the US and already taking the UK by storm, the product has the company’s Co-Rex technology. It is UV and weather resistant, making it ideal for all DIY and building needs – and perfect for long-lasting repairs. Plus it produces an easy, clean and quick tear.
For further information on T-Rex click here
