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OX Tools and BORA Tool, an Affinity Tool Works brand, are pleased to announce a global strategic partnership under which OX Tools will become the sole distributor of BORA products in key markets outside North America.
OX Tools will take on the UK distributorship from Brian Hyde Ltd, who have been successfully distributing the BORA products since 2017, and have been a key partner in the growth of the brand over the past 6 years.
Mike Ursell, President of Affinity Tool Works, commented “Brian Hyde have been the perfect match for the BORA brand over recent years, and we are very grateful for all they have done to help build the brand in the UK. Their knowledge and expertise in this industry has been appreciated and while we are sad to be parting ways on a personal and professional level, we look forward to the new partnership with OX Tools as we continue to grow the brand in the UK and Europe.”
OX Tools UK & EMEA Managing Director Simon Wood commented. “We are proud to become the sole distributor of the BORA product range adding high quality and innovative woodworking and construction tools to our already extensive portfolio of hands tools. We extend our thanks to Brian Hyde for their work to date building the BORA brand in the UK and the entire team at OX are looking forward to distributing the BORA products and future innovations.”
The BORA brand includes a range of high quality and innovative woodworking and construction tools, including the BORA Portamate Speedhorse and the BORA Centipede work stand range.
OX Tools is an innovative, award-winning global brand that has raced into an enviable position within the Hand Tools, Diamond Products, Workwear and PPE markets. We are the preferred brand for tradespeople and stand by our motto to “Live the trade” with the ambition to provide high quality products at the right price, making OX the extra person on the jobsite.
To find out more about OX Tools, click here.
To find out more about BORA Tools, click this link.
