Artex , a leading distributor of some of the UK’s best known construction brands, including Gyproc, Thistle and Weber, has announced a rebrand to Okarno.
The Okarno brand better reflects what the company does as an essential supply chain partner for a range of leading construction products.
The rebranded website www.okarno.com is live now and showcases all the company’s products in an easily accessible format.
With a strapline ‘There are no others like us’ [arno], the Okarno brand creates a common sense of purpose, energy, and enthusiasm, whilst capturing the company’s unique approach to supply chain logistics.
The Okarno brand establishes a strong base for continued growth by reflecting the unique customer experience it offers, whilst opening up opportunities to offer innovative new products.
Okarno provides a unique service by combining market-leading trade brands and delivering them directly through three service offerings. Customers can choose from single pallets, mixed pallet loads, through to small parcels.
Customers can order as little as a single pallet, whether that’s a full pallet of a single product, or a mixed pallet of products from across the range. The Okarno Gyproc Express service also allows customers to order a single parcel of product for small and speedy orders.
Okarno delivers to customers of all shapes and sizes and tailors its offering to match the needs of independent merchants, national retailers and online stockists.
At the same time, the Okarno brand positions the business as a supply chain sustainable champion within the industry. As part of the Saint-Gobain group, Okarno is committed to becoming a net-zero carbon business by 2050 and has already made significant steps towards this goal.
This also aligns with Saint Gobain’s purpose – Making the world a better home and supporting the vision of being the worldwide leader in light and sustainable construction.
Whilst the brand changes to Okarno, the company’s dedication to customers and commitment to delivering unique, flexible supply chain solutions and solving problems remains at the heart of everything it does.
Jason Smith, Managing Director at Okarno, said: “The Okarno brand represents a modern yet adaptable style that retains links to our heritage. This is important for our customers as we have strong and deep roots in our market place. It’s important to remember that although we have a new name, we are still the same great business, with the same great products and people.”
They added; “The Okarno brand has solid foundations built on purpose, energy and enthusiasm. These are the cornerstone of everything we do – continually looking for ways to exceed customer expectations, deliver best-in-class, unique service that makes life easier for them. The Okarno philosophy is to help customers to order what they need, when they need it.”
The new brand, along with the heritage, experience, and knowledge within the 89-year old business, means Okarno will continue to transform the supply side logistics for trade merchants, decorator centres and large retail sectors.
Since 1935, Okarno has evolved from a manufacturer of textured finish to an essential supply chain partner for a range of leading construction product brands. It is fitting that the Okarno brand’s unique, distinctive and timeless iconography reflects how the business has evolved and will continue to do so.
The company will retain the Artex brand and associated products, which will continue to be listed within the Okarno catalogue.
To find out more about Okarno and how its sustainable supply chain partnerships can benefit your business, visit: www.okarno.com
