Isuzu UK is proud to be associated with Football Shirt Friday as part of the Bobby Moore Fund, with the charity initiative celebrating its tenth anniversary this year
The campaign, started in memory of legendary World Cup-winning England football captain Bobby Moore OBE, aims to tackle bowel cancer by raising awareness and funding via social media.
Thanks to substantial celebrity backing including England football captain and Tottenham striker Harry Kane, Arsenal defender Jen Beattie, and broadcaster/DJ Adele Roberts and her partner, actor Kate Holderness, the campaign is expected to receive a massive amount of support from football and non-football fans alike. In a video, in which the stars show off their football shirts, they are calling on fans to wear their favourite football shirt to work, school or at home on Friday 21st April, to share a picture on social media and donate £5 to the Bobby Moore Fund for Cancer Research UK.
The fund, set up in 1993 by Bobby’s widow Stephanie Moore OBE, funds pioneering bowel cancer research to find better ways to prevent, detect, diagnose and treat bowel cancer. Over the last 30 years, it has raised more than £29m and seen mortality rates for bowel cancer fall by more than 30%.
Isuzu UK will be encouraging all employees to participate, with the brand having a dedicated Cancer Research UK giving page readily accessible to employees as well as the general public. Additionally, each member of Isuzu UK’s dealer network also has a dedicated giving page, thereby allowing dealers to assist with the fundraising by reaching even more people. The combination of Isuzu HQ and the dealer network will sit under the consumer-facing banner of Isuzu FC (Football Community). National campaigns will point to the Isuzu FC super team page whilst local dealer initiatives will point to their own fundraising pages.
Stephanie Moore OBE, the founder of the Bobby Moore Fund, said: “Mortality rates for bowel cancer have fallen significantly since Bobby’s death thirty years ago, and I’m so thankful to everyone who has supported us over the last ten years of Football Shirt Friday. But bowel cancer remains the second most common cause of cancer death in the UK, so there’s still a long way to go. You could be the biggest football fan in the world or not know the offside rule, it doesn’t matter. What’s important is that everyone gets involved on 21st April to help beat the disease that took Bobby too soon.”
George Wallis, Head of Marketing at Isuzu UK, said: “Partnering with Football Shirt Friday allows us to get as many people as possible to come together against bowel cancer, making a positive impact thanks to a strong community spirit and a shared love of football. The involvement of the Isuzu dealer network is further evidence that individuals can join forces to support a brilliant cause.”
For more information on the Bobby Moore Fund, click here.
For the Isuzu FC giving page, click here.
