Ben Brocklesby, Director at Origin, the UK’s leading manufacturer of aluminium windows and doors, shares his advice for standing out in a crowded market.
In today’s competitive market, builders and installers are constantly having to seek new ways to differentiate themselves. Homeowners, with a growing desire for modern aesthetics and exceptional performance, are no longer satisfied with ‘standard’ and builders need to be able to recommend products that meet this demand. This is where Origin’s latest product – the Soho External Door – can help set your offering apart from the rest.
The Soho External Door isn’t just another door. Its sleek bi-fold, French or single door design is underpinned by sought-after steel-look glazing bars, which instantly elevates the exterior of any property. But it isn’t just about looks.
Thermal Efficiency
Origin understands that homeowners aren’t just prioritising aesthetics; they are also focussed on performance. It’s no surprise then that our internal R&D team has designed the Soho External Door to boast superior thermal performance, exceeding the requirements of the 2025 Future Homes Standard a full year early by achieving U-Values as low as 0.8 W/m²K. This will keep household bills low and be a selling point when discussing projects with homeowners.
Unmatched Security and Safety
Peace of mind is paramount, and homeowners deserve to feel safe in their homes. The Soho External Door delivers on this promise with a robust, unique 8-point locking system and a 3-star British Standard Kitemark locking barrel. The latter offers unparalleled security against forced entry, including picking, bumping, and drilling.
Alongside security, safety is critical. The Soho External Door features finger-safe gaskets to prevent fingers from getting trapped when the doors are closing. This empowers builders to confidently recommend products that will keep the whole family safe.
Fully Bespoke
All of Origin’s products are made bespoke in the UK from high-grade aluminium to customer’s exact specifications. This means they can choose the size, configuration, colour, and hardware that best suits their home, preferences, and needs. With over 150 RAL colours to choose from and almost endless configuration possibilities, builders can help homeowners easily design a product to match every property type from the ultra-modern to heritage.
What’s more, the Soho External Door is available on a two-week lead time and comes with an industry-leading guarantee of up to 20-years. Together, these elements create a world-class bi-folding door that builders can specify with confidence to offer something different, and better, than the competition.
The Soho External Door is now available to Origin Partners. To open a trade account with Origin, visit https://trade.origin-global.com/partner-with-origin
