How many TikTok and YouTube views a tradesperson would need to finance renovation projects

How many TikTok and YouTube views a tradesperson would need to finance renovation projects

A new study from Roofing Megastore has revealed how many followers and views you would need on Instagram, TikTok and YouTube to finance renovation projects around the home.

The research reveals you would need to rack up 3,052,173,913 views on TikTok, 12,208,696 views on YouTube or have 1,404,000 followers on Instagram to finance a full house renovation, which on average costs £70,200.

According to industry estimates, it’s possible to earn £0.02 to £0.03 per 1,000 views on TikTok. On YouTube, the average YouTube creator receives £5.75 per 1,000 views, and on Instagram, once influencers have at least 5k followers, they can start earning around £250 per sponsored post. To establish the average cost for a range of renovation projects, researchers gained quotes from trade experts, and by combining these industry insights, the team at Roofing Megastore calculated the number of social engagements that budding social media stars would need to finance various projects around the home.

Renovation inspiration 

Many people turn to social media to find inspiration for their next home or interiors project, from Pinterest to YouTube, and the world’s most-followed home renovation accounts can rack up hundreds of thousands of followers and millions of views across social media platforms like Instagram and TikTok.

For those with a big enough following, the benefits can be huge, with brand deals, ad revenue, gifted products or services, and sponsored posts giving renovators the opportunity to finance their latest projects, just from their social influence.  

The research shows a full renovation would cost around £70,000 for a three-bed house (for all labour and materials) and that would include: 

Renovation element

Total average cost (£)

No. of TikTok views you’d need to finance

No. of YouTube views you’d need to finance

No. of Instagram followers you’d need to finance

Kitchen renovation

£11,500

500,000,000

2,000,000

230,000

Bifold doors out to garden

£5,550

241,304,348

965,217

111,000

Full bathroom renovation

£5,500

239,130,435

956,522

110,000

Replaster walls & ceilings (re-skim existing)

£12,000

521,739,130

2,086,957

240,000

New windows throughout (UPVC)

£3,500

152,173,913

608,696

70,000

Full electrical rewire

£5,750

250,000,000

1,000,000

115,000

Internal painting throughtout

£2,600

113,043,478

452,174

52,000

Painting all internal doors

£350

15,217,391

60,870

7,000

Replacing skirting boards (per room)

£1,925

83,695,652

334,783

38,500

Engineered wooden flooring install

£5,850

254,347,826

1,017,391

117,000

New central heating – new radiators and boiler

£3,500

152,173,913

608,696

70,000

New roof

£6,750

293,478,261

1,173,913

135,000

New decking in garden

£2,600

113,043,478

452,174

52,000

Laying a patio

£1,950

84,782,609

339,130

39,000

New lawn

£875

38,043,478

152,174

17,500

So, to completely fund a full house renovation from your online social media activity, you’d need to acquire over 3 billion views on TikTok, 12.2 million views on YouTube or have over 1.4 million followers on Instagram. 

 

The renovation projects that require the biggest social following to finance 

Ranking as the most expensive part of a renovation is a loft conversion, costing on average £45,000 to complete. To cover the cost, you’d need just under 1 million (900,000) Instagram followers or a whopping 1.9 billion views on TikTok. To finance the project via YouTube, you would need 7.8 million views, meaning you would need to have built up a hefty following over time to finance a new loft entirely from online activity.

For an extension you’d need 750,000 Instagram followers, a garage conversion requires 290,000 followers on Instagram, and to replaster your walls and ceilings you need to get to 240,000 Instagram followers. 

Exterior rendering, underfloor heating, and a new roof all also rank in the top ten most expensive renovation projects, requiring between 135,000 and 218,000 Instagram followers or up to 1.9 million views on YouTube to fully finance each project.

Rank

Renovation element

Total average cost (£)

No. of TikTok views you’d need to finance

No. of YouTube views you’d need to finance

No. of Instagram followers you’d need to finance

1

Loft conversion

£45,000

1,956,521,739

7,826,087

900,000

2

Extension

£37,500

1,630,434,783

6,521,739

750,000

3

Garage conversion

£14,500

630,434,783

2,521,739

290,000

4

Replaster walls & ceilings (re-skim existing)

£12,000

521,739,130

2,086,957

240,000

5

Kitchen renovation

£11,500

500,000,000

2,000,000

230,000

6

Rendering outside of the house

£10,882

473,130,435

1,892,522

217,640

7

Conservatory

£9,000

391,304,348

1,565,217

180,000

8

Underfloor heating throughout

£7,700

334,782,609

1,339,130

154,000

9

New roof

£6,750

293,478,261

1,173,913

135,000

10

Engineered wooden flooring installation

£5,850

254,347,826

1,017,391

117,000

 

The renovation projects that require the smallest social following to finance   

The least expensive renovation work is tiling above kitchen work surfaces. Costing around £275 on average for both installation and materials, you would only need 5,500 followers on Instagram to finance a new look for your kitchen, or around 11,956,522 views on TikTok. 

Painting internal doors, a new front door, and replacing a bath all feature in the top five, and each needs under 13,000 Instagram followers or less than 115,000 views on YouTube. Rooms such as the kitchen, bathroom, and garden appear frequently in the top 10 cheapest renovation works, suggesting these are the rooms to spruce up if you’re working to a tight budget.

Rank

Renovation element

Total average cost (£)

No. of TikTok views you’d need to finance

No. of YouTube views you’d need to finance

No. of Instagram followers you’d need to finance

1

Tile above kitchen work surface up to wall cupboards

£275

11,956,522

47,826

5,500

2

Painting all internal doors

£350

15,217,391

60,870

7,000

3

New front door

£435

18,913,043

75,652

8,700

4

Replacing the bath

£650

28,260,870

113,043

13,000

5

Underfloor heating fitted in kitchen

£800

34,782,609

139,130

16,000

6

Garden shed

£850

36,956,522

147,826

17,000

7

New lawn

£875

38,043,478

152,174

17,500

8

Repainting kitchen cupboards

£900

39,130,435

156,522

18,000

9

Retile bathroom – floor and walls

£1,110

48,260,870

193,043

22,200

10

External painting

£1,300

56,521,739

226,087

26,000

 

Gian-Carlo Grossi, Managing Director at Roofing Megastore commented:

“The actual number of followers needed to finance various renovation projects will vary from user to user, depending on factors including follower engagement, specific brand deals, and more. Once budding social media stars have built up a big enough following, many will be offered elements of their renovation projects for free via gifted services and products.

However, the calculations in our research give a real insight into the scale of how many followers and views you’d need to make money back on your social media efforts. With so many renovators heading online for inspiration these days, many will look to post the results of their projects on social media anyway, if only to share with friends and family.

It’s clear though that there is real money to be made with a big enough following, with it being possible to make back the cost of smaller projects such as painting and tiling with just a few thousand followers. Renovating your home doesn’t come cheap, so it’s nice to know there are ways to cover the cost.

Our business exists to make it easier for people to improve and maintain the homes they’re lucky enough to own – so we wanted to highlight this opportunity so that more people can find creative ways to finance their renovations in the future.”

To see the full research, and see which renovation works would require the most social media followers to finance, visit: https://www.roofingmegastore.co.uk/tiktok-renovations

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