How builders can stand out during the current renovation boom

How builders can stand out during the current renovation boom

No matter how busy builders may be during this renovation boom, it’s still important to have a constant stream of new projects in the pipeline. But how do you stand out from the crowd and encourage potential clients to pick you?

Houzz Pro, the all-in-one business management and marketing solution for construction and design professionals conducted a survey* to discover why renovators choose to contact their builder, the most important deciding factors when hiring and the challenges they face.

Highlights include:

  • Online credibility is a significant factor in homeowners’ hiring decisions, with homeowners reporting that a pro’s online presence, along with the ability to offer remote collaboration tools, are major determinants (66%).
  • Even among homeowners who rely on word-of-mouth referrals to find pros, more than half report that they conduct additional online research before deciding to make contact (54%).
  • In addition to referrals from friends and family, the ability to view examples of projects with a similar scope is the most importantfactor when deciding whether to contact a professional (61%), followed by the ability to view online reviews (41%).
  • Renovators value communication, speed and clarity when deciding to hire a professional. Communication and organisation skills (58%), speed of receiving a quote (39%) and easy to understand pricing (35%) are all key deciding factors.
  • When planning a project, renovators state that getting an estimate or proposal with enough detail (31%) and the lack of financial transparency in estimates they receive (21%) are challenges.
  • During their projects, renovators’ report that understanding timeline changes (33%) and getting timely & accurate communications about the project (30%) make projects challenging.

Houzz Pro offers a suite of tools for construction professionals to reach homeowners who are looking to hire and manage their projects and businesses effectively. Pros can showcase expertise, portfolios and reviews on a premium profile and custom-built website created and hosted by Houzz. And powerful business management tools turn prospects into projects, facilitating seamless communication and simplifying and streamlining the estimation process.

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