AG launches new interactive website informed by in-depth user experience research 

AG launches new interactive website informed by in-depth user experience research 

AG – the leading manufacturer of paving and specialist building products – has invested in a brand new, interactive website to make it easier for customers to access its comprehensive product range.  AG commissioned the new website to create a more user-friendly experience for its customers.   

Ross Telford, AG Head of Marketing, believes the new website should streamline the user experience and showcase client projects much better: 

“We are very proud to be launching our new website and its improved layout which has been informed by extensive research and tailored specifically for our customers.” 

“We are particularly excited about the new interactive tools that allow homeowners and professionals to take a 360 degree virtual tour of our Dungannon Outside Rooms’ facility, calculate product prices, visualise products in different settings and layouts, and much more.”  

“The website will also maintain its high quality photography and design influence which showcases AG’s market leading products and the projects they have been used on.” 

The website includes new technical information for professional customers including live links to the NBS Source platform where all AG products are listed, giving Architects and Specifiers the ability to create their owns specification within the NBS system. They can also book CPDs online directly with their local Specification Manager at the click of a button.  

Another new interactive tool is the stocklist finder which allows customers to search for their nearest stock of AG products.  

AG was formed in March 1960, and currently employs more than 230+ people across the UK and Ireland.  

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