Sika Everbuild is teaming up with the former World’s Strongest Man, Eddie Hall, to promote its super strong EB25 ultimate sealant and adhesive as part of its new ‘EB25 Beast Lift’ challenge campaign.
The campaign will run online from October right through to the end of 2022, and will see Sika Everbuild promote the super strength and versatility of its EB25 sealant and adhesive.
The partnership between Everbuild and Eddie Hall is one that makes perfect sense, there’s no one better placed to promote to strongest sealant and adhesive on the market than the previous world’s strongest man.
EB25 The Ultimate Sealant & Adhesive was first launched to market nearly three years ago but is still holding strong as one of Everbuild’s best-sellers thanks to its exceptional flexibility and strength. It will bond and seal virtually any material to almost any surface, can be used indoors, outdoors and can even be applied in most weather conditions as well as underwater. That’s not all as it is also suitable for use in sanitary and food preparation areas thanks to its resistance to mould, chemicals and temperature extremes, making it an essential for anyone’s tool kit.
Talking about the new campaign, Business Unit Manager for Everbuild, Darren Bunting said: “We’re delighted that Eddie Hall – the former world’s strongest man – is lending his support to our super strong EB25 sealant and adhesive. We don’t think there’s much stronger than EB25, but Eddie Hall might just come close! Be sure to keep your eyes peeled on our social channels for all of our updates on this fantastic campaign”
Eddie Hall had this to say: “When Everbuild got in touch to ask me to front their new EB25 sealant and adhesive campaign, it was a no brainer. I’ve seen for myself just how strong EB25 is – I think it’s stronger than me and that’s saying something!”
The campaign kicks off at MKM’s Bolton branch on October 6th where Eddie Hall will offer customers the chance to win an exclusive prize if they can beat the challenge of lifting a 15kg weighted bar for the longest. Following the event, the campaign will then travel up and down the country, visiting 43 different merchant branches and giving more customers the chance to test EB25’s strength as well as their own muscle power, with a chance to win an exclusive prize whilst also being able to take advantage of the special on-the-day offers on EB25.
To find out more about Sika Everbuild’s EB25 sealant and adhesive, the ‘Challenge the Beast’ campaign or its extensive range of other products, please visit www.everbuild.co.uk or contact your local sales representative.
