Dulux Trade has enhanced decorators ability to provide long-lasting, smooth exterior finishes for clients, with the introduction of new and improved formulations across its Weathershield range.
It sees the launch of two upgraded masonry paints – Dulux Trade Weathershield Smooth Masonry and Dulux Trade Weathershield Maximum Exposure– which now offer the ultimate protection against mould, algae and colour fade.
The upgraded masonry paints are perfect to combine with the Dulux Trade Weathershield Exterior Gloss System products for trim – including Dulux Trade Weathershield Exterior Flexible Undercoat and Dulux Trade Weathershield Exterior High Gloss – to ensure a beautifully smooth and shiny finish to exterior doors and windows that will also stay looking good for many years.
The upgrades are part of the ongoing commitment by Dulux Trade to support decorators in providing the best possible service and finish for their clients.
The improved formulation of Dulux Trade Weathershield Smooth Masonry is shower resistant after just thirty minutes, and is now three times more effective than the previous formulation at protecting against mould and algae. This is because it contains a fungicide to inhibit the growth of mould and algae within the paint film, helping it stay looking cleaner for longer.
All coloured paints will show signs of fading over time due to UV and pollutant exposure, but the new Weathershield masonry formulation also contains innovative anti-fade technology, which slows down the effects of this exposure, prolonging the colour’s lifespan.
An increased resistance to alkali means salt crystals are less likely to form on the paint film, further helping to combat colour fade.
And, as a result of higher levels of white pigment than other masonry paints, it offers better opacity for excellent two-coat coverage.
In addition, Dulux Trade Weathershield Maximum Exposure provides better protection against the effects of weathering as a result of its new formulation, as its dried paint film is now five times more flexible than Dulux Trade Smooth Masonry – making it significantly less prone to cracking or flaking in harsh weather conditions.
Shower resistant after only 15 minutes, its superior adhesion means that paint will take to the substrate even when preparation can’t be first class, while its increased water resistance sees it better protect the substrate from the effects of water damage and driving rain.
Both paints also come in three new ready mixed colours: Jasmine White, Goosewing and Frosted Grey.
The Dulux Trade Weathershield Exterior Gloss System products – including Dulux Trade Weathershield Exterior Flexible Undercoat and Dulux Trade Weathershield Exterior High Gloss – both offer eight years all-weather protection.
They are precision-engineered for walls, doors and trim, leaving a clients’ home looking newly-decorated for longer.
Rebecca Orton, Dulux Trade Comms Lead, comments: “Our ongoing commitment to innovation means that Dulux Trade Weathershield products can be trusted to always provide highly quality and superior performance when it comes to exterior protection.
“We’re committed to constantly improving the range to ensure it continues to offer the ultimate protection against the elements – with the new formulations allowing decorators to get the job done in fewer coats in many cases, while still providing the best possible service and finish for their clients.
“The upgrades also mean our masonry products offer market-leading protection against mould, algae and colour fade alongside improved opacity, while our Exterior Gloss System products continue to fulfil our objective of providing the trade with products that leave clients’ homes looking newly-decorated for longer.”
The newly formulated Dulux Trade Weathershield Smooth Masonry and Dulux Trade Weathershield Maximum Exposure are available in decorating merchants from early March.
For more information visit duluxtradepaintexpert.co.uk/weathershield
