English football’s longest-serving manager, Neil Warnock, has thrown his support behind the EFL’s newest official supporter – national builders’ merchant, Jewson.
Warnock visited Jewson’s Leicester branch to mark the launch of an ongoing partnership between the two historic organisations.
With more than 1,600 games across 14 EFL clubs under his belt, Warnock knows all about the importance of football to fans and their communities. Uniquely, he also has first-hand appreciation of the importance of Jewson to the building trade – he’s an account holder himself.
While at the official launch event in Leicester, he commented: “Although there’s a lot of money at the very top of football, that’s not the case in every division. Football clubs are the lifeblood of their communities, so it’s important that national businesses with local roots like Jewson support them.
“This partnership has come at exactly the right time. It’s great to see Jewson taking that lead and joining forces with the EFL, and I’m sure its customers will really embrace this partnership.
“As a Jewson account holder, I’ve been able to do a lot of work in my home over the years. Who knows, I might try wangle an invite to a match or two or maybe I’ll win one of the in-store competitions!”
Warnock’s appearance was not the only surprise at the Leicester branch. The Carabao Cup, the Papa John’s Trophy and the EFL’s three divisional trophies were on display, giving Jewson customers the chance to grab a silverware selfie.
During the event, Jewson Marketing Director Gareth Drew said: “The EFL is a world-class organisation and includes some of the most famous and historic clubs on the planet. There’s no-one better to kick this partnership off than one of the game’s most well-known managerial names.
“This EFL deal gives us a platform to launch many activities which will help our communities. In parallel with this deal we are working on an initiative to support grassroots girls’ football, so raising our profile across will deliver real benefits for those who run and support the game.
We’ve already had a lot of customers commenting on how great it’s been to see the brand supporting the clubs in the English pyramid that perhaps don’t have access to the biggest financial rewards in the game.
“If customers tune into the Papa Johns Trophy Final at Wembley on Sunday, they’ll see the Jewson brand loud and proud all over the famous stadium and pitch-side throughout the game.”
For more information about Jewson, visit www.jewson.co.uk.