They say nothing in life comes for free, but leading fixing and fastener specialist ForgeFix is challenging that notion, with a new promotion which is unlike anything the market has seen before.
The business is shaking things up with a rebranded and extended range of its high-end screws, getting itself noticed by partnering with Greggs to provide a free breakfast with every tub purchased. Rebecca Fortescue, Head of Marketing from ForgeFix, talks us through the new range and the many benefits to the customer.
Customer feedback
In 2022, ForgeFix invested heavily in customer research to get a better understanding of end user satisfaction in terms of what they would like to see. The results from the research has helped positively determine the company’s marketing and product development ever since. One of the changes has been the extension of the company’s premium ForgeFast range.
ForgeFix caters to every budget with three core product lines of screws that sit under ‘good’, ‘better’ and ‘best’ with the ForgeFast range developed as the most premium of the company’s offering. First launching in 2017, it has subsequently grown to be a well-established brand of the ForgeFix family, with 12 different types of fixings, a whole host of sizes available and its very well-regarded line of Pozi headed screws.
Regular users of the range will likely notice a new look to the brand, as well as a broader range of products. In fact, the ForgeFast line has now doubled from 160 to 320 different screws, offering merchants the most comprehensive and high-performance range on the market.
Each category of fixings within the range now comes with specific colour coded packaging to provide the tradesperson with a visual cue as to a fixing’s application.
- Gold – anti-split, fast drive
- Purple – MDF and chipboard flooring
- Silver – exterior elite 2000
- Blue – timber & construction
- Red – self drilling, low torque
- Orange – Tongue & groove flooring
- Green – decking & outdoor screws
What’s more, packaging now comes with clear and easy to read information, such as the product’s key features highlighted on the lid of the box and again on the side of the box in five different languages.
The graphic design team has also been hard at work, designing some new infographics that provide measurement charts and gauges to help tradespeople determine what the product is best suited for.
Other unique features, such as the anti-corrosion Elementec design, are also clearly explained on the side of the packaging. An important factor in ForgeFix’s customer research also highlighted the need for more environmentally friendly packaging so the range now comes in either 100% recyclable raw cardboard packaging, or reusable tubs that make for handy storage vessels when the screws run out.
A free breakfast with every tub
To support the rebrand this September, ForgeFix has introduced an exciting partnership with Greggs as a way of giving back to the customer. The new ‘Breakfast with ForgeFast’ launch means that with every purchase of ForgeFast’s top 10 most popular Pozi screw
tubs, customers will be able to register and receive a code for a free breakfast roll and drink from Greggs.
There’s no catch or limitations to this, just a straight forward free breakfast. Gregg’s is offering a few options on the menu, from a bacon roll and a black coffee, or a sausage breakfast roll with a cold drink. The offer is targeted to specifically support independent merchants, with over 300 of them already stocked up ready for September. The promotion will run from September through to the end of the year, but vouchers will be valid until March 2025.
More information on ForgeFix
ForgeFix is a specialist supplier of fixings and fastenings to the trade. The company was established in 1991 and is now one of UK’s leading distributors of well-known fixings and fastener brands, suppling more than 5,000 different product lines to trade customers such as builder’s merchants, plumbing and heating merchants, DIY outlets, hardware stores, and to businesses involved in trades like joinery, glazing and roofing.
As a fixings and fastener specialist, the company has successfully designed and developed brands that are well known and respected within the trade, including Forgefast, Spectre, and Techfast, as well as products sold under the ForgeFix brand. The brands are complemented by ranges designed and developed by trusted partners, who in turn, are experts in their area of specialism.
For further information on ForgeFix click here
