Dulux Trade is strengthening its commitment to reducing the environmental impact of paint with the launch of a new product range that is 99.9%1 free of volatile organic compounds (VOCs).
The Airsure range will initially include new Airsure Diamond Matt and Airsure Vinyl Matt – offering the great quality, performance and coverage that decorators need, but with a lower or equal carbon footprint2 compared to the standard formulations.
VOCs are chemicals used in the production of a wide range of products that vaporise and are emitted into the air.
They are often found in common building materials, from paint to waxes and varnishes, as well as being emitted by typical household items like cleaning products and nail varnishes or electrical items such as printers or photocopiers3.
In high concentrations, particularly indoors, VOCs can cause adverse health effects, and they also contribute to air pollution3.
By being 99.9% free of VOCs1 the Airsure range helps to minimise the impact on indoor air quality4.
Paul Murgett, AkzoNobel Sustainability Manager, comments: “With the UK population spending around 80-90% of their time inside buildings3, and up to 60% of their time in their homes3, indoor air quality is an important consideration for us all.
“VOCs evaporate away from paint into the air even at room temperature. Once in the air and exposed to sunlight, they react with nitrogen oxides already present to create pollution, which in high concentrations can affect health.
“Although the pollution impact of the VOCs from paint is very small, less than 2% of the total amount of VOCs emitted, we know they contribute to indoor air pollution3, and that is why we’re pioneering new ways to minimise the amounts emitted by our paints.
“As you’d expect, the new Airsure range delivers professional quality, offering the same high performance Dulux Trade is renowned for, so decorators can provide customers with a more sustainable solution2 that still gives the perfect finish.”
Airsure Diamond Matt is available in the full Dulux Trade tinted colour range and has the same scuff, scrub and stain resistant technology as Diamond Matt to give the tough, durable finish decorators need.
The Airsure Vinyl Matt is suitable for all normal interior walls and ceilings, giving the excellent opacity, coverage and finish decorators expect from Vinyl Matt.
Both the products in the range are BREEAM5 and LEED6 compliant, helping decorators working on commercial projects to meet the most stringent sustainability objectives2.
The Airsure range is the latest in a line of sustainable products from Dulux Trade.
Last year AkzoNobel unveiled Dulux Trade Evolve Matt – the first paint offering from a major UK brand to be made using 35% recycled paint content. Dulux Trade also expanded its range of durable, water-based paints by introducing Dulux Trade Diamond Satinwood in more than 14,000 different colours, so decorators can choose a more sustainable trim product in any colour the customer wants.
Paul adds: “We’re constantly using the latest research and technology to innovate, and more products will be added to expand the Airsure range in 2021. In the coming months, we will also be
supplementing the new range with educational tools that will help decorators talk to their clients about making the transition to more sustainable products, giving them another way to demonstrate why a customer should choose them for their project.”
The Airsure range is available from 7th December 2020.
To find out more please visit: duluxtradepaintexpert.co.uk/airsure.
