T-Rex Tour Kicking Off at ProBuilder Live February 1st-2nd

T-Rex Tour Kicking Off at ProBuilder Live February 1st-2nd

Shurtape is delighted to announce that its T-Rex vehicle will be hitting the road this year, starting at February’s ProBuilder Show in London.

Alan Murray, Head of Marketing at Shurtape, comments: “We launched the ‘The Beast’ before Christmas and it has proved to be a real talking point, as well as the ideal vehicle to promote the brand and sample the product.

“We’re now going on a year-long tour of builders’ merchants and retailers throughout the UK, and will be managing a range of activities including indoor and outdoor product demonstrations, giveaways, free samples, promotions and cross-marketing initiatives.”

The company is challenging builders to try its beast of a product just once, as in Alan’s own words; “People never go back! Hitting the the road aims to stop everyone in their dinosaur tracks.”

Shurtape is investing heavily in the T-Rex brand in 2017. Enjoying a strong market position in the US and already taking the UK by storm, the product has the company’s unique Co-Rex technology, giving it 4 times the staying power, 3 times the holding power and 2 times the bite’.

It is UV and weather resistant, making it ideal for all DIY and building needs – and perfect for long-lasting repairs. Plus it produces an easy, clean and quick tear.

Concludes Alan: “The T-Rex tour will be promoted throughout the press as well as with social media activity – it will include the Manchester ProBuilder Show as well as the London one, and will culminate in a grand finale, so is a fantastic way to support our stockists and the trade audience. We are confident you won’t miss it, wherever you are in the UK.”

For more information on T-Rex tape click here. 

For more information on ProBuilder Live click here.

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