PropertyHeads.com, the property and social network portal, has just registered its 2,000th trade professional since its launch, just two months ago.
PropertyHeads.com offers free business profiles to all trade professionals, as well as the option to respond to an unlimited number of job leads, at no cost. The portal has experienced huge demand and is now seeing over 400 trade professionals registering a week, the majority of which are electricians, plumbers, decorators and builders. According to a press release, “many are attracted by the opportunity to grow their businesses by word of mouth via PropertyHeads’ tradesmen recommendation space, together with the business profiles, job leads and the fully integrated social network, all provided free of charge”.
Unlike traditional tradesmen recommendation websites, PropertyHeads.com encourages trade professionals to connect and collaborate directly with homeowners. The site has been designed with the aim of offering trade professionals more information about a potential client, as well as giving homeowners tradesmen reviews from people in their network.
Ben Davis, CEO of PropertyHeads.com comments: “We are very pleased with the positive feedback from trade professionals. Many of them are keen to win more work through word-of-mouth online and we are providing them with an easy-to-use, free service to achieve this.
“Social media is changing the way business is carried out. A study by the Internet Advertising Bureau UK found that nearly 80% of consumers would be more inclined to buy more often in the future because of a company’s presence on social media
“Uniquely on our site, recommendations on trade professionals are automatically shared with and are searchable by their clients’ own contacts. This is very powerful. Clients are rightly suspicious of tradesmen reviews online that are either anonymous, or cannot be attributed to somebody they know and trust. Our studies have shown that word-of-mouth is both by far the preferred method for tradesmen to win new business and that potential customers are much more likely to select a trade professional if their friend, or another trusted connection, has reported a positive experience.”