New models and a new consolidated brand image – the MAXUS will also pioneer some of the most advanced powertrain technology.
It’s fair to say that it has found itself in more than a few cul de sacs these past thirty years, but the open road now beckons for one of our best known vehicle brands. The iconic former West Midlands LDV moniker will disappear completely to become MAXUS, and fall in line with the global aspirations of its parent company, China’s largest automotive manufacturer SAIC.
The rebrand coincides with the launch of two new models, the Deliver 9 and all electric E Deliver 3 that will underpin the transformation from light commercial vehicle challenger to what the company believe will see MAXUS emerge as a leading premium mainstream brand throughout Europe – on that will deliver on spec, quality, technology and price.
Since 2015, the distribution rights for right hand drive in Europe has been with the highly experienced, Eire-based Harris Group, which is firmly behind the new consolidation programme. “The next twelve months is going to be the brand’s biggest year, with the impending launch of our game-changing diesel panel van and the arrival of a second EV model, which will make MAXUS synonymous with electric commercial driving”, enthuses Mike Barret general manager of MAXUS UK adding: “SAIC has shown its commitment to the development of viable alternative powertrain technology with a recent investment of almost three quarters of a million euros and the market can look forward to many more ground breaking innovations over the coming years from this stable.”