The nation’s leading hydraulic steel radiator supplier is venturing into the electric market. Professional Builder reports on a significant Stelrad launch.
A one stop shop for the installer – that’s the Stelrad ambition and the launch of an electric radiator range is the latest move in that strategy. The Electric Series improves the manufacturer’s product mix and, as the market moves towards decarbonisation, puts the company in a highly advantageous position.
The Stelrad Electric Series consists of 13 products – with multiple size and colour options within each – across three technologies, categorised as Dry, Dry Stone, and Fluid, the last of which utilises a mix of glycol and water. This is complemented by a selection of towel rails for bathrooms and en suites.
It’s not just about performance either because there are options that will meet the needs of different decors and please on an aesthetic level. Added to that is the reassurance of a five-year warranty on the heating parts and a two-year warranty on the electric components.
Amongst the new options is the Stelrad Electric Column design – a rounded vertical tube column radiator available in three sizes in both white or anthracite grey. There’s the Electric Agata and the Agata E-Flow – a straight, flat tube towel rail design, featuring five banks of three tubes with spaces between each bank, available in three sizes in both white and anthracite grey.
The unit combines modern design with functional heating and energy saving features. The E-Flow towel rails in the range feature a fan heater at the base of the towel rail and include manual controls for individual use of the towel rail or the fan heater, or both together as a 3 in 1 unit.
On the aluminium front, there’s the Stelrad Electric Alu Simple Dry and Simple Fluid – available in three sizes in either white or anthracite grey. The matching colour digital thermostat is included with each model along with its remote control.
In addition, there’s the Stelrad Electric Cloud – a fashionable, smooth fronted, curved faced steel radiator that comes in four models, in white and anthracite that offers a heating option for any room in the house.
And the Stelrad Electric Cobalto and Cobalto E-Flow – a trendsetting flat tube towel rail combines good looks with heating efficiency. As with the Agata the Cobalto E-Flow towel rails feature a fan heater at the base of the towel rail and include manual controls for individual use of the towel rail or the fan heater, or both together as a 3 in 1 unit. Not to be overlooked is the Electric Fantasia a mirage of a tubular towel rail – available in white or anthracite to match or contrast with colour schemes and designs in the home.
Of course, with around 7 ½ million radiators produced in the UK each year, hydraulic solutions are still central to Stelrad’s business model. Steel panel models represent around 80 per cent of that volume, and the RMI sector is the destination for around 70 per cent.
Stelrad already enjoys market leadership in the UK hydraulic radiator market, whether that’s repair, maintenance and improvement (RMI), or public and private specification. Its strategy is to increase its presence in higher value products, including column and LST models. In addition, the firm will be expanding its existing hydraulic radiator range to encompass low temperature systems, whilst continuing to develop its multi-channel and ecommerce offering for installers. In addition, products like its 900 High Compact bring radiators to ever more compact spaces, such as in flats.
For more information on the Stelrad Electric Series visit: UK’s #1 Radiator Manufacturer for Home & Trade | Stelrad.
