Dulux Trade has launched Dulux Trade Sterishield Dual Active Matt, a quick drying, water-based coating with anti-viral and anti-bacterial properties that meets growing demand among decorators and consumers for products that contribute to more hygienic environments.
The innovative paint contains in-film antimicrobial additives that inhibit bacteria and viruses* within the paint film. It reduces populations of MRSA, E. coli, Coronaviruses, Human Herpesvirus and Phi 6 bacteriophage, and, when combined with appropriate cleaning practices, helps to promote a more hygienic environment.
Dulux Trade Sterishield Dual Active Matt is a stain resistant, scrubbable, durable matt finish emulsion suitable for all normal interior wall and ceiling surfaces. It achieves ISO 11998 Class 1 and Type C BS 7719 scrub ratings, making it ideal for high use areas that require regular cleaning.
The launch of Dulux Trade Sterishield Dual Active Matt comes in response to increased interest from trade professionals and industries for health and cleanliness-focused propositions. Research shows 58% of decorators believe a healthy environment for their clients is part of what they would define as ‘quality’ when it comes to paint[1]. In addition, 25% of professional jobs now have the ultimate aim of completing work in a way that considers the health of both the decorator and their client[2].
Dulux Trade has been providing paints that promote a more hygienic environment through its Dulux Trade Sterishield Matt Diamond range, which launched over 15 years ago. Dulux Trade Sterishield Matt Diamond contains an in-film bactericide that reduces populations of bacteria such as MRSA and E.coli. The new Dulux Trade Sterishield Dual Active Matt will build on this original offering by upgrading the paint to include both antiviral and antibacterial properties.
Rebecca Orton, Marketing Manager at Dulux Trade, said: “The original Dulux Trade Sterishield Matt Diamond range has been a proven offering for many years, with a special formulation that helps decorators working in demanding or sensitive environments. We had always planned to upgrade the range to meet the evolving needs of trade professionals, and our efforts to do so have been expediated in response to the pandemic.
In the current climate, we have seen increased demand for products that are more durable and reduce the risk of bacterial and viral exposure. Dulux Trade Sterishield Dual Active Matt offers the best of both worlds, containing in-film antimicrobial additives that inhibit bacteria and viruses* within the paint film and withstand repeated cleaning.
This new innovation will enable greater specification with a specialist product that is suitable for a wide-range of environments where hygiene is paramount – from hospitals and doctors’ surgeries to catering and kitchen operations and nursing homes and extending to gyms, hotels and holiday villages.”
Dulux Trade Sterishield Dual Active Matt will be available in white from 23rd March, with the full Dulux Trade colour range across Light Base, Medium Base and Extra Deep Base options coming at the end of April.
For more information, please visit the Dulux Trade website here.
