Cedral carries out biggest ever customer research project to create a new on-trend, customer-centric range
Cedral has been a trusted industry leader for decades, with sustainable facades crafted for good looks and long life. It’s now offering The Cedral Collections – four unique collections designed to offer customers even more choice.
- Homeowners and two installers across eight cities in seven countries were surveyed for their colour preferences in the biggest piece of research ever undertaken by Cedral
- Feedback through focus groups was collated with scientific colour research to create a chic, up-to-date colour range that is bang on trend and created for the way consumers live today
The new Cedral Collections offers consumers a choice of 21 colours and introduces nine exciting new shades.
Why does the new Cedral Collection make life easier for your business?
Streamlined: Cedral’s complex range has been simplified to make it easier for consumers to make colour choices backed by science.
On trend: The new range has been created to reflect the latest colour trends and popular buying options.
Comprehensive: From soft neutrals to on-trend naturals and bright colour pops, the new collection works across the colour spectrum to offer a wide range of choice.
Curated solutions: Offering a selection of colour palettes in four key living styles, the range matches options to homeowners’ lifestyles and personalities.
Backed by in-depth research: The new colour collection has been two years in the making and is the biggest research project ever carried out by Cedral, created to give customers what they want.
Four distinct living styles have been created for The Cedral Collections using complementary palettes to make it easy for customers to match colour choices to their lifestyle and personality.
The Design Collection creates a modern impact using a monochromatic palette curated to make bold design statements.
Who is it for? It will appeal to the modern consumer who lives in a contemporary home with clean lines, a trend-setter with a love of designer lifestyles to whom status is important.
Colour palette: Stylish black, white and a range of greys, from silver to steel and platinum.
The Natural Collection works with an earthy palette drawn from nature to create homes in perfect harmony with their surroundings.
Who is it for? This consumer is a nature lover and home bird, who strives to create a cocooning space, is a fan of DIY and home renovation and very sustainability minded.
Colour palette: A warm blend of earthy browns, sea blue, sand yellow and pearl grey.
The Classic Collection is the epitome of elegance, a harmonious palette selected to create calming and inviting homes to instantly lift the spirit.
Who is it for? Traditionally minded and family orientated, for this consumer their home is their castle, a soothing intimate space where life can happen gracefully.
Colour palette: A classic mix of blue, green, grey, brown and subtle whites.
The Expressive Collection works with a rich palette designed to complement and contrast existing materials to create unique and characterful homes.
Who is it for? This consumer loves to express their personality through their home and possessions, mixing old and new to striking effect and creating eye-catching living spaces.
Colour palette: A unique fusion of metal green, brick red, walnut brown and distinctive greys.
Discover more about the Cedral Collection by visiting The Cedral Collection – Cedral.
