The ‘Colin’s Changed’ campaign is promoting the benefits of electric vans for tradespeople
Renault Trucks UK & Ireland has launched a new multimedia campaign, titled ‘Colin’s Changed,’ to highlight the advantages for tradespeople of switching to electric vans. The campaign centres around the Renault Trucks E-Tech Trafic, an electric van designed to meet the needs of tradespeople, combining cost-efficiency, range, payload and quietness.
The humorous film, which is available on YouTube, portrays a relatable tradesperson discussing how his workmate, Colin, has noticeably changed for the better after getting an electric van. With a light-hearted tone that reflects the typical British sense of humour, the advert highlights the key benefits of the E-Tech Trafic, including:
- Low operating costs with no compromise on performance
- Payload of up to 1.16 tonnes
- Quietness, making it ideal for early morning starts that keep the neighbours happy
- Up to 394km range, providing flexibility for tradespeople on the move
As part of the campaign, Renault Trucks is also offering an attractive 0% finance deal for 12 months, available until 31 December 2024. Additionally, customers can opt for a low-rate finance offer, which includes a Mobilize home charger or ChargeCard worth £750, supporting tradespeople as they transition to electric vans.
Alex Williams, Head of Brand & Communications at Renault Trucks UK & Ireland, commented: “We want to show tradespeople that switching to electric vans, like the Renault Trucks E-Tech Trafic, is a great choice for their business. While the tone of our campaign is light-hearted, the message is serious: The E-Tech Trafic offers all the performance and reliability they need, with the added advantage of lower operating costs and zero emissions, making it a smart investment for any business.”
With a fully integrated campaign spanning social media, PR, and display advertising, Renault Trucks aims to raise awareness of the practical benefits of electric vans for tradespeople, offering a compelling case for making the switch.
For more information about the Renault Trucks E-Tech Trafic and the ‘Colin’s Changed’ campaign click here.
Technical specifications of the Renault Trucks E-Tech Trafic
- Models:
– Van: L1H1, L2H1, L2H2
– Crew van: L1H1, L2H1
– Platform cab
- GVW: 3.07t
- Payload: up to 1.16t
- Electric motor with a total output of 90 kW
- Maximum torque of the electric motor: 245 Nm
- Lithium-ion battery: 52 kWh
- Charger: up to 22 kW AC and up to 50 DC
- Maximum speed: 110 km/h
- Towing capacity: 920 kg
- Actual range: 297 km (WLTP combined cycle)
To view the Colin’s Changed video visit Colin’s changed…will you? Discover Renault Trucks E-Tech Trafic.
For further information on Renault Trucks visit Renault Trucks UK : truck & LCVs for many industries
